In 2024, Black Friday will take place on November 29th, a date that consistently falls on the last Friday of November each year. The event is traditionally held the day after Thanksgiving, a major holiday celebrated on the fourth Thursday of the month in the United States. Over recent years, a trend of early Black Friday promotions has emerged, commonly referred to as “Black Friday Warm-Up.” This trend involves offering discounts and special deals in the days and weeks leading up to the official event date. As a result, we’ve seen the rise of the “Black Week” and “Black November,” where promotions extend throughout the entire week or even the entire month of November. Another significant part of the shopping season is Cyber Monday, which initially started as an online-only extension of Black Friday focused on electronics. Taking place on the Monday following Black Friday, Cyber Monday has grown to include a wider range of products and is now embraced by both online and physical stores as the last big opportunity for consumers to catch great deals. The origins of Black Friday date back to the United States in the 1980s and 1990s. It began as a way for retailers to capitalize on the Thanksgiving holiday to boost their year-end sales. The popularity of this shopping event eventually spread to other countries, including Brazil, where the first Black Friday was held in 2010. Initially focused on online retail with limited participation from physical stores, Black Friday has since grown significantly in Brazil, with even brick-and-mortar stores joining the movement. The expansion of e-commerce and the growing trend of online shopping have played a crucial role in the success of Black Friday. As consumers increasingly turn to online platforms for their shopping needs, retailers have adapted by not only embracing Black Friday but also by introducing early and extended promotions like Black Week and Black November. This shift is largely driven by consumer behavior, as shoppers are now more inclined to make online purchases and actively monitor deals throughout the month to secure the best prices and benefits.
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